GM Begins Pulling Logo From Vehicles

August 25, 2009

We've all heard manufacturers accused of 'greenwashing' their cars to make them seem more eco-friendly, but now it looks like General Motors may be attempting a good, old-fashioned whitewash. Starting with the 2010 model year, GM will be pulling the GM corporate logos from all of its cars and trucks.

With the recent boom of cash for clunkers sales and the economy possibly peeking out from under its dark cloud in the next few months, GM has every reason to be hopeful and to begin capitalizing on its strengths, however, and so, ironically, they're pulling the little logo - once known as the 'mark of excellence' - from their cars.

The decision to remove the little blue-and-silver squares is being billed as an attempt to play up the individual brand identities of the four remaining brands: Buick, Cadillac, Chevrolet and GMC. It is, of course, equally effective at removing one more signifier of their overarching link to the recently-bankrupt corporate mothership and its bailout woes.

There's no reason to blame GM for the attempt to clean up its image - if anything, it's the smart, responsible thing to do, both for the individual brands and the corporation as a whole.

"We are just really focused on the four core brands and this provided us with another opportunity to make sure they were at the forefront," said GM's Terry Rhadigan.

As GM continues to pare down its brand holdings, those four remaining brands will become more and more important to carrying out GM's mission and finding ways to reach each segment of the market

[Detroit News]

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