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Men and Women Even Use Navigation Systems Differently Too

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Toyota Prius navigation screen

Toyota Prius navigation screen

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It will come as no surprise to anyone who's taken a road trip with a member of the opposite sex that men and women navigate differently. Now a new study shows that they even use in-car navigation systems differently.

The differences start before purchase. Both men and women are equally aware of navigation systems (at 90 percent each in the groups surveyed by Navteq), but the single greatest source of information for women was word of mouth. For men, it's the media.

Women use features built into their navigation systems, like traffic warnings and Point-of-Interest maps, far less than men do. Almost 39 percent of women "never" use the traffic feature, for instance; the figure for men is just 10 percent.

Perhaps as a result, they are significantly less satisfied with the performance of their systems. Asked if they are "extremely" or "very" satisified with their navigation systems, 80 percent of men said yes. Only 60 percent of women responded the same way.

We suspect the men are more satisfied simply because, at last, they needn't suffer the humiliation and misery of having to respond to repeated suggestions that we simply stop and ask someone fer crissakes.

Is that a ridiculous stereotype? Somehow, we don't think so.

male vs female attitudes toward navigation systems, from Navteq studies

male vs female attitudes toward navigation systems, from Navteq studies

Enlarge Photo

male vs female attitudes toward navigation systems, from Navteq studies

male vs female attitudes toward navigation systems, from Navteq studies

Enlarge Photo

[GPS World]

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Comments (12)
  1. This really should be no surprise to any who's ever driven with me. I treat the navi in our Prius like a Space Invaders game.
     
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  2. Turn right after that pole, can your gps do that?
     
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  3. Women are much more _____ then man (feel free to fill the blank). So there is no surprise here. If you think differently, just call my wife and she will EXPLAIN you that argument.
     
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  4. the real problem with GPS is the fact they are mostly disabled when the car is in motion -- meaning your significant other cannot program the thing while you drive. this creates a whole new flavor of "men are from mars and women are from venus" arguments.
     
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  5. doesn't surprise me much :) .
     
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  6. so it this why women are always late? they dont check traffic? they dont use gps?
     
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  7. I just love the stories about people follows the nav system blindly into a ditch. I think this happened mostly to guys...
     
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  8. I have a 2007 Lincoln MKX and the nav is a total pain. I hardly ever use it it is so counter intuitive. Best nav is the Garmin-it is simple.
     
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  9. This reminds me the joke about... why women are more involved with parking accidents. It's because men show them the distance between their thumb and index finger (about 2-3 inches) and tell them it's 8 inches ...
     
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  10. The differences between men and women drivers is a topic that could fill whole books!
     
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  11. anyway I think GPS really can help somebody like me to get back home without doing 'round-the-world trip'.
     
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  12. I think this will be one more addition to "Men are from Mars and Women are from Venus"
     
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