Pebble Beach is just getting underway, with a lot more in the way of exciting news and views to come, but one of the best early morsels is pricing for the all-new 2011 Jaguar XJ. The dramatically redesigned flagship puts Jaguar back in the hunt, and with its aggressive pricing - starting from just $72,500 - it's proving it means business.
Nearly matching the 400 horsepower of the $80,300 (base price) 750i sedan, the 385-horsepower 2011 Jaguar XJ undercuts it by nearly 10%. Compared to the 382-horsepower Mercedes-Benz S-Class, the advantage is even bigger, saving nearly $20,000 off the Benz's sticker price.
But you can spend more on the Jag if you want to - Supercharged versions start from $87,500 and offer a potent 470 horsepower from the force-fed 5.0-liter V8, and the all-out Supersport versions bump output up to 510 horsepower for an entry price of $112,000. Extended wheelbase versions add $7,000 to the base XJ's price and $3,000 to the Supercharged and Supersport variants.
The price savings with the Jaguar doesn't mean they've cut corners, though, with a 12-inch high-resolution screen replacing a standard instrument cluster with highly configurable virtual readouts. Handling, safety and stability should also prove formidable with advanced stability control and Dynamic mode logic managing things behind the scenes.
The overall recipe looks like one formulated to bake up into a success, but it will take the harsh light of the retail market to see if the all-new XJ can step out of the shadow of its former self.