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Ford Focuses On The Focus To Meet Clunker Trade-In Boom

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2009-ford-focus

2009-ford-focus

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The Ford Focus has been extremely popular with Cash-for-Clunkers buyers. With an MSRP starting just above $15,000 and an EPA-rated fuel economy of 24/33 mpg -- not to mention the new luster of attractiveness Ford has acquired in light of its refusal to accept bailout dough -- the Focus is tailor-made for American buyers looking to cash in.

Of course, in order for customers to purchase the vehicles, Ford has to have enough of them on the lots, and apparently the company is struggling a bit to keep up. At the end of July, Ford had only a 25-day supply of the focus, which is definitely on the slim side for an industry that prefers to keep 60 days' worth of stock in the kitty. At the Wayne Assembly Plant where the Focus is made, workers have reportedly ramped up to nine-hour shifts, with the possibility of ten-hour shifts coming as soon as this week. They're also clocking in every other Saturday well into the month of September.

That's all good news for Ford and even better news for folks on the line, who are happy to have the work. Let's hope it continues for a while.

[DetNews]

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  1. Only for as long as that fed rebate is available. Demand planners beware! We've shifted from company-sponsored zero financing to fed-sponsored price cuts. In both cases, it's musical chairs and pity the poor company that's last to react.
     
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