Chevrolet Camaro convertible conceptEnlarge Photo
Yesterday was a great day for General Motors fans: some impressive details were released about the upcoming Chevy Volt, new products were revealed for Cadillac and other GM brands, and the company confirmed that a convertible variant of the Chevrolet Camaro is still on track.
Not so long ago, the future of the drop-top Camaro seemed anything but certain. GM had initially planned a fistful of variants for the popular musclecar -- including several high-performance versions -- but as General Motors began to accept the inevitability of bankruptcy and restructuring, many of those were taken off the table, deemed too expensive and niche-oriented.
Now that the General is standing leaner, meaner, and a little sturdier, it looks as if the company is re-examining some of those decisions and firming up its product timeline. According to our own Marty Padgett, who was in Detroit yesterday for the company's enormous publicity push, the Chevrolet Camaro convertible is not only on track, but it has a new rollout date. Back in May, discussion of the convertible's rebirth indicated that it would launch in early 2011; now the official word is that the Camaro drop-top will be available in the second quarter of that year.
The Camaro has proven to be a strong seller for GM, even up against the big boy on the musclecar block, the Ford Mustang. In fact, if the General had any success in its alliance with the recent Transformers sequel, it was likely the promotion of the Camaro via the film's popular "Bumblebee" character. We'll see if the public's enthusiasm can hold out for another year and a half.