General Motors partners with eBay Motors in CaliforniaEnlarge Photo
GM hopes that tapping eBay Motors' 12 million monthly visits through its special GM-branded portal will help boost sales and cut costs as the company tries to move remaining 2008 and 2009 model year vehicles from its inventory. Select 2010 models will also be available.
Over 225 California Chevrolet, Buick, Pontiac and GMC dealers are participating in the promotion, which starts August 11 and runs through September 8.
Buyers familiar with eBay Motors will find the buying options familiar as well: both "Buy It Now" and "Best Offer" sales formats will be used, allowing for either quick-and-easy purchases or online negotiation to secure the best price possible.
GM says about 20,000 new vehicles will be offered through the partnership.
It's interesting to watch as more and more carmakers realize the increasingly important role online research, shopping and accessibility are playing in the overall marketplace, and adapt to meet those changes.
So what do you think? Is the eBay Motors partnership a step in the right direction? Or is it just a gimmick to help GM get rid of unwanted inventory? Would you like to see eBay buying as a permanent option? Sound off in our comments section below.