Advertisement
Find a Car
Go!

GM Chairman Pushes Up Model Intros To Preserve Market Share


2008 chevrolet orlando concept

2008 Chevrolet Orlando Concept

Enlarge Photo
Cruze

2011 Chevrolet Cruze

Enlarge Photo
The new car won't be the Volt or the Cruze - those are already on the docket

Chevrolet Spark Concept

Enlarge Photo
With the 'cash for clunkers' Car Allowance Rebate System (CARS) scheme pushing sales up to near-pre-plunge levels, the scramble is on to take maximum advantage. So far, the early winner is the Ford Focus, nabbing crucial market share with every car traded in.

General Motors is keenly aware of this, and though it too is benefiting from the CARS program, its Board of Directors Chairman Ed Whitacre sees a strong need to act quickly to prevent further market share erosion.

Of course, it's not the CARS-boosted sales alone that are causing the market share issue. GM's bankruptcy, brand cancelations and government bailout have contributed directly to a decline in market share from 20.5% to 18.9% in July.

To help halt the tail spin, Whitacre is pushing to get every upcoming new model out to the public as early as possible, though the company isn't naming the cars it wants moved up.

Possible candidates include the Chevrolet Cruze small sedan, Chevrolet Spark hatchback, Chevrolet Orlando crossover, and even the Chevrolet Volt, though that final model will be largely constrained by availability of the technology that goes into it.

The Cruze could offer GM an important entry into the lower end of the market, right up against the aging but still successful Ford Focus, which is itself due for an update soon. The Spark, on the other hand, would offer a counterstroke to Ford's Fiesta, and finally give GM a solid player with which to take on the Honda Fit and Toyota Yaris - a job the current Chevrolet Aveo has failed to perform.

When the new cars will be coming, or how far ahead of schedule we can expect them, isn't yet clear. If the Cruze is chosen, it could be here as early as the first half of 2010, while the Spark will likely have to wait until late 2010 or early 2011. The Orlando was recently confirmed as on schedule to make a 2011 debut, but even that model could be pushed up. Don't expect the rumored Voltec-powered Orlando to come before the Volt itself, however, meaning the hybrid model, if it does come, will trail the conventional vehicle by up to a year.

[Detroit News]

Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (2)
  1. Hopefully that doesn't translate into rushed products.
     
    Post Reply
    Vote
    Bad stuff?

  2. Ed Whitacre doesn't sound like the sharpest tool in the shed. I read the WSJ article as well. He wants to improve "advertising, revenue and net income". Oh, as well as gaining market share, presumably all at the same time. Note to Ed: Unless your long term game plan is to stay attached to the government teat, profitability (net income) needs to be the priority--market share is the result of profitable operations. Isn't this B-school 101? Where do they get these guys? Chasing share was the recipe for disaster the first time around, remember? "I want to see it done quickly...We know we have great products, we've got to create awareness out there". Well, no you don't. And we are fully aware of your products, so communication and advertising won't cure your ills. This guy came from AT and T, a (mediocre) service provider, not a manufacturer. So he may properly massage the Federal government tenders, but turning around GM, not so much.
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Advertisement
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Take Us With You!
   
Advertisement

 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.
Advertisement