Interesting Bedfellows: Vampires And Volvos

July 31, 2009

GM had its Transformers moment. Chrysler bet on Terminator Salvation (how'd that turn out?). And now comes word that Volvo has become entangled with the unfathomably popular series of vampire-themed Twilight novels and, naturally, the movies they've spawned. If we'd seen the first film -- which we didn't because we're not 12 -- we might've noted the Volvo C30 that actor Robert Pattinson drove in it. Apparently the sequel will feature an XC60, which Volvo will be happy to hype -- presumably to moviegoers' parents, since Twilight fans are still too young to drive. [NYTimes].

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