2010 Lincoln MKTEnlarge Photo
Not wanting to be left out of the "reinvention" moment, Ford has launched its own assault on the marketplace, trumpeting the company's "freshest" model lineup in history, as well as fuel efficiency, quality, and Ford's growing market share.
According to a company press release, Ford is rolling out an "unprecedented" number of new models for MY2010, which represent a similarly "unprecedented investment in advanced new powertrains". Among the vehicles prepping for their close-up are hybrid variants of the 2010 Ford Fusion and Mercury Milan, and EcoBoost versions of the Ford Flex, Lincoln MKT, and Lincoln MKS. Adorning many of these new models are Ford's deluxe tech offerings, including updated SYNC service and a Blind Spot Information System.
As far as powertrain developments go, Ford points to a new four-cylinder EcoBoost engine that offers the performance of a V6 but with 10% to 20% better fuel economy. There's also a 6.2-liter V8 in the works that'll turn out 400hp for the 2010 F150 SVT Raptor. (No mention of fuel economy on that one. Hmm.) Moreover -- and of more interest to the green set -- Ford claims "an aggressive electrification strategy" that aims to put four electrified autos on American lots within three years. Those will include "full battery electric vehicles, new hybrids and a plug-in hybrid."
Of course, the company also touts its recent top rank tie with Toyota in initial quality and goes on to mention what we've pointed out countless times: that public perception of Ford is sky-high. (According to their stats, favorable opinion has jumped 17% this year alone.) Saying no to bailout dough and putting Ford's PR team into overdrive seems to have worked out pretty well.
If you got nothing better to do on hump day -- we certainly don't -- feel free to flip through the full press release below. There's a lot more to digest.
FORD'S GLOBAL PRODUCT PLAN DELIVERING EVEN MORE FUEL-EFFICIENT, HIGH-QUALITY VEHICLES TO CUSTOMERS
DEARBORN, Mich., July 21, 2009 – Ford Motor Company is delivering its freshest lineup ever for the 2010 model year with a series of new, high-quality, fuel-efficient cars and crossovers and an unprecedented investment in advanced new powertrains.
Ford today is rolling out its entire 2010 model year Ford, Lincoln and Mercury lineup for North America and announcing plans for 30 new powertrain actions globally – 22 in North America alone – by the end of 2010.
“We are creating a full lineup of Ford vehicles – small, medium and large cars, utilities and trucks – that are best-in-class in fuel efficiency, quality, technology and safety and available to consumers with exceptional value,” said Derrick Kuzak, group vice president, Global Product Development. “We are making fuel economy a reason to buy a Ford, and we are distinguishing ourselves as leaders in connectivity and unique consumer-friendly technologies – many of which are appearing in our 2010-model lineup for the first time ever.”