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Nielsen: Diesel Prices And Diesel Hype On The Decline

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Nielsen tracks diesel prices and online buzz

Nielsen tracks diesel prices and online buzz

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Ethanol? Inefficient. Hydrogen fuel cells? Dead. (For now.) But surely everyone's still interested in diesel, right? Well, maybe not so much. The pollsters at Nielsen have been tracking America's online discussion of diesel, and they've noticed a curious trend: even as diesel prices have fallen 45% over the past year, online buzz about diesel has shrunk by 28%. On the upside, there's still chatter about German diesel vehicles and about repurposing smaller, fuel-efficient models for diesel engines. That ought to make VW happy, right? [Nielsen]

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Comments (2)
  1. I'm not sure why diesel had become so expensive in the first place. Sure, there is added cost to strip out the sulfur, but a while back diesel in california was more expensive than super unleaded, seemingly detached from demand. yes, it's down 45% from highs last year, but historically diesel was 5-15% cheaper than regular unleaded. So, did refiners choke off budding growth in diesel demand? Looks like it. Meanwhile, VW (touareg, see TCC review here: http://blogs.thecarconnection.com/marty-blog/1022190_driven-2009-volkswagen-touareg-v6-tdi) and BMW (3er, see TCC here: http://blogs.thecarconnection.com/marty-blog/1015770_2009-bmw-335d-spied) issued diesel powered vehicles here in the US with performance in mind and high sticker prices. Kind of hard to jump on a bandwagon when it's so loaded down with baggage.
     
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  2. That's typically been the problem: consumers have to pay more for diesel vehicles and take consolation in the fact that they'll make up the difference over time at the pump.
    _
    As for the price spike, I have no idea. Oil prices, like pork bellies, is a commodity I don't speculate about if I can help it.
     
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