Bob's Back: Lutz Returns To GM For PR & Development Duties

July 10, 2009

Just when Bob Lutz thought he was out, they pulled him back in. As a key element of its massive restructuring endeavor, the new General Motors Company asked the former Vice-Chairman of Global Product Development for General Motors Corporation to return to his desk pronto, and Lutz has agreed. The company hasn't given his official title, but according to a GM press release, Lutz will serve as "vice chairman responsible for all creative elements of products and customer relationships". That stands to be a sizable job--not least because of General Motors' simultaneous announcement that it's going to do a much better job of communicating with customers.

We assume that Lutz will join other executives and key staff on their whistlestop tours to see "customers, dealers, suppliers, employees and others", which should begin this August. As such, he'll be "listening to their ideas, and acting on the ones that will improve our ability to serve our customers better". We assume Lutz will also be contributing to GM's FastLane Blog and Twittering.

But most importantly for GM, Lutz will be onboard to champion products like his baby-of-the-moment, the Chevy Volt. That's good news for GM, because apart from Bumblebee (and the bikini-clad boys who wash him), Lutz is one of GM's more publicly recognizable spokesmen. To be sure, he's not perfect--he's got a bit of a temper, and he may be spending too much time in the tanning booth--but much of the car-buying public knows him, and even more of them will in the future.

As a refresher on the man in action, here's one of Lutz's most recent TV appearances, when he visited David Letterman to chat about the Volt. For more details about the new GM, check out our full post on the company's restructuring.

[GM, YouTube]

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