Transformers' Bumblebee Boosts Buzz On 2010 Chevrolet Camaro

July 1, 2009

Remember when General Motors said the company wasn't going to be in a position to help promote Transformers 2 the way it had hoped? Turns out that's not such a big deal. Despite GM's cutbacks, and despite the film's lukewarm reviews, the product-placement payoff has been huge for GM. In fact, the company is expecting that sales of the Chevy Camaro--the vehicular form of the film's popular Bumblebee character--should hit around 9,000 for June, up from 5,463 in May. Let's see Chrysler's Terminator deal top that.

[Edmunds]

2017
The Car Connection
See the winners »
2017
The Car Connection
Commenting is closed for this article
 
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.