Transformers' Bumblebee Boosts Buzz On 2010 Chevrolet Camaro

July 1, 2009

Remember when General Motors said the company wasn't going to be in a position to help promote Transformers 2 the way it had hoped? Turns out that's not such a big deal. Despite GM's cutbacks, and despite the film's lukewarm reviews, the product-placement payoff has been huge for GM. In fact, the company is expecting that sales of the Chevy Camaro--the vehicular form of the film's popular Bumblebee character--should hit around 9,000 for June, up from 5,463 in May. Let's see Chrysler's Terminator deal top that.

[Edmunds]

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