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MINI 'Carfun Footprint' Makes Us Gag A Little Less

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Cards on the table: we like MINIs. Really, we do. However, the company's too-clever "Carfun Footprint" calculator (mind the volume, cubicle brethren) engages our gag reflex. Thankfully, MINI is putting some meat on that cutesy campaign's bones by partnering with Sustainable Travel International to create the "Carfun Offset Program" (launching Tuesday). The program encourages MINI owners to contribute to a select range of laudable environmental projects--which doesn't fully make up for "carfun", but it eases the pain.

[BMW]

 
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