We would've loved to have been a fly on the wall at this planning meeting in Shanghai: "Okay, everybody loves the Transformers, right? So let's do a big parade for 'Bumblebee'! We'll dress up everyone's car in yellow with black hood stripes.... Well, so what if you drive a Sentra, Bob? China is a magical place--a place where Geelys become Rolls Royces and no one notices. Now, run down to Great Wall Mart and grab every black marker they've got."
June 23, 2009
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