Dieter ZetscheEnlarge Photo
German automaker Daimler AG (headed by Dieter Zetsche at left) is reportedly in talks to purchase a chunk of crosstown rival Porsche SE. That would open the door to some very interesting possibilities should the rumors prove to be true--though at the moment, both companies have shrugged off the gossip. A Daimler rep called the gab "pure speculation" and a Porsche spokesperson claimed not to know anything about such discussions. Which is, thankfully for us, not the same as denying that talks have taken place.
No additional details of the deal have emerged, but even without price tags and percentages, we know that the arrangement could make for some intriguing developments:
Even though sales of luxury automobiles have been down across the board, we know that Daimler has cash to go around--otherwise the company wouldn't have been able to reel in that aforementioned chunk of Tesla. But Daimler's ultimate purpose in taking a slice of Porsche's pie is, like the deal itself, pure speculation at the moment. Feel free to speculate all you like by email or in the comments below.