BMW Guilt-Trips Employees Into Buying BMWs

June 18, 2009

Maybe we're too sensitive, but if we found this slapped on our windshield, we'd feel a little intimidated: "What’s wrong here? You like working with us. You appreciate your job and income. But you drive a vehicle from a competitor." And yet, that's exactly what 7,000 German BMW employees saw written on a flier attached to their non-BMW vehicles. Company spokesman Alexander Bilgeri laughed it off, insisting that no one would be fired if they don't buy a BMW. "It’s a totally normal marketing program." His personal assistant then shouted, "I know nothing. NOTHING!" and waddled from the room.

[Bloomberg via MotorAuthority]

The Car Connection
See the winners »
The Car Connection
Commenting is closed for this article
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car