As we reported last month (Down The Snake Hole), Chrysler hasn't had an easy time finding a buyer for their Viper brand. That stuck me as kind of odd, because everybody in the auto nation knows that every true enthusiasts and rich guy, sooner or later, dreams about having their own car company.
Now AutoWeek is filling in some of the backstory on what was going on behind the scenes regarding the potential sale of the Viper brand. Why do I care, because the 2009 Dodge Viper is an elemental performance car that I'd hate to see go away.
Apparently, Chrysler management wasn't too keen to fire sale the Viper brand, product, factory. As AutoWeek found, at least two Michigan businessmen made offers; one of $20 million and a second of $30 million. Chrysler refused to sell and apparently didn't tell the bankruptcy judge about the offers. The bids came from genuine business leaders including Scott Devon, CEO of Cole's Foods, a company that racks up $100 million in annual sales. Another offer came from Dave Draper, the former owner of Cars and Concepts, a major supplier to the Detroit Three.
Hmmmm...what was Chrysler CEO Bob Nardelli thinking?
It would seem that if Fiat doesn't elect to keep the Viper brand going, that another opportunity to buy your own car company will come around again sometime after Chrysler emerges from Chapter 11.
Stay tuned, and start counting your pennies and dimes.