2010 Chevrolet Equinox LTZEnlarge Photo
After years of corporate arrogance and blindness toward vehicle pricing, General Motors is finally getting religion on this topic. There seems to be a trend here when you put this Chevrolet announcement together with last week's announcement from Cadillac about the sub-Lexus RX350 pricing of the 2010 SRX
Ed Peper, GM North American Vice President recently announced that the new 2010 Chevrolet Equinox will carry a MSRP of $23,185, including a $745 destination charge, for the FWD LS model.
The new Equinox goes on sale this June. Peper said, "In fact, the starting price for this all-new model is $1,800 less than the previous generation Equinox." Chevrolet added content to the new Equinox, so even though it carries a smaller price than its predecessor, the list of standard content is longer - including more airbags, power lumbar support, and 17" wheels.
TheCarConnection.com is scheduled to drive the new Chevy next week, so more information is coming. But until then, we can tell you that GM expects its Equinox to have best-in-class fuel economy at 30 MPG using a version of the Ecotec 4-cylinder fitted with fuel-saving direct fuel injection.
There will be three trip levels; LS, LT and LTZ trim, with available all-wheel-drive. Highlights include:
As soon as we get out from behind the wheel of the 2010 Chevrolet Equinox, we'll get you a full report. At least now you know how much one will cost.