2010 Toyota PriusEnlarge Photo
Good news from Japan: 75,000 eager hybrid fans have placed orders for the 2010 Toyota Prius. That's not just a big deal for Toyota; it's also a big deal for folks like us who enjoy watching a good showdown--in this case, the one that's been brewing between the 2010 Prius and the 2010 Honda Insight Hybrid.
Competition between these models would be spirited in any year, but given the tanking global economy and shrinking sales figures, the stakes are much higher now. Already we've seen some interesting price-posturing, and the media's been paying a great deal of attention to what Americans assume is the Japanese equivalent of the Hatfields and the McCoys. We also know that the Insight's been outselling the 2009 Prius by just a bit in the U.K. It's going to be an interesting few months.
For the record, we're not the betting sort, or we'd have an office pool like you wouldn't believe. (Off the record, we're totally the betting sort. Want in?)