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These days, everyone's a-Tweetin', PR peeps included.
So we're used to a regular diet of links, photos, and the occasional Deep Thought from the indefatigably outgoing Travis Parman of General Motors, who spends an enormous amount of time re-Tweeting comments on the 2010 Chevrolet Camaro.
And, when he's not overseeing a small army of hollow-eyed, undernourished bloggers chained to chairs and cranking out posts every 8.5 seconds, dashing and cleancut Jalopnik editor and man-about-town Ray Wert curates selected comments and pithy thoughts in his own Tumblr blog.
But lately, it's begun to look like Ray and Travis are more than just colleagues. Is it possible they could be becoming ... ummm ... buddies? You know, man friends. Guy pals. Dudes together. Bromance, not romance, to be clear.
It all started when Ray tweeted: I'll be on CNBC's "The Call" at 11:20 AM EST today talking about "Good GM" and "Bad GM": http://www.leaderpost.com/Concrete%20helps%20heating%20cooling/1487754/story.html
Travis shot back: Travis will be on Facebook and Twitter following CNBC's "The Call" today talking about "Good Ray Wert" and "Bad Ray Wert." #Jalopnik
Bad Ray Wert? Is that "bad" as in bad-and-mean-and-snarky-to-possibly-soon-to-be-bankrupt-GM? Or "bad" as in, "Oh, stop it! You're so BAAAD ! ! !" ?
But then we got to thinking.
What about, you know, us? Sure, it's spring out there, when a young man's fancy and all that. But, hey, other bloggers have needs too. And, Travis, we've even got one with silver hair. Let's see Wert top that, huh?
We'll be here. Wishing, and hoping, and Tweeting, and praying, planning and scheming each night until dawn ...