Aiming towards the sporty, low-priced, youthful compact sedan market, Mazda has equipped the site with numerous interactive features and even social networking capability. One example is the ability to share photos and video of the 2010 MAZDA3; the "Remix your MAZDA3" area of the site allows mixing of up to three musical elements for a custom tune while pairing this with a uniquely-colored MAZDA3 and background. The resulting audio/visual "remix" may then be e-mailed to onesself or to friends.
As expected, the site will also feature full specifications, competitor comparisons, and accolades from the automotive press. Consumers may also spec out a 2010 MAZDA3 to their liking, search through dealer inventories, and submit a request for a quote from a dealership.