In a statement today, Ed Peper of Chevrolet announced that the all-new 2010 Chevrolet Equinox small SUV will retail for $1,800 less than the outgoing 2009 model it replaces. The vehicle will begin at $23,185 when it goes on sale this June.
2010 Chevrolet EquinoxEnlarge Photo
But the new model is far from de-contented; mechanically, it's far superior to the outgoing unit and features a direct-injected four-cylinder, a six-speed automatic, and electronic power steering for a projected 30 mpg highway. The outgoing Equinox has not garnered rave reviews for its flexy chassis, old-tech pushrod V-6 that's made in China, and mediocre styling and interior. We have high hopes that the new vehicle will finally make Chevy competitive in the small-midsize SUV arena that includes players like the Honda CR-V and Toyota RAV4.
More for less is what buyers need right now, and it's promising to see more signs of good value and great engineering coming from GM. Actually, it's imperative for their continued relevance; they must decisively rid their stable of everything mediocre. Looks like they're off to a good start with a brand that may end up representing half the company.