Volvo and Ford Get New Design Chiefs Horbury, Callum

April 1, 2009

The 59-year-old Peter Horbury, Executive Director of Design at Ford, will become the new head of Product Design at Volvo Cars on May 1. Volvo says he will "lead the next stage of the development of Volvo Cars' design language."

2009 Volvo XC90

2009 Volvo XC90

Enlarge Photo

Moving into the vacancy at Ford will be Moray Callum, who is currently Director of Design for cars at Ford Americas. He takes his post also on May 1. Said Ford, "Callum’s global background and successful track record at Ford in the Americas and Europe, as well as at Mazda, position him to lead Ford design in the Americas as the company moves into a new era of global products." Callum will also head design of Lincoln and Mercury brands.

2010 Ford Taurus SHO

2010 Ford Taurus SHO

Enlarge Photo

In his current role Horbury oversees design strategy and execution of all Ford, Lincoln and Mercury products in North America. Prior to his tenure at Ford, Horbury served as the now-defunct Premiere Automotive Group's Executive Director of Design where he led design at Volvo among other brands. The designer has more than two decades of expertise with luxury vehicles, they say, and is well-respected within the industry.

The Volvo XC90, Environmental Concept Car, and Safety Concept Car were created under Horbury's guidance.

Callum was responsible for vehicles including the 2003 Mazda 3, 2005 Mazda MX-5, 2006 Mazda 5, 2007 CX-7 and CX-9, and the 2008 Mazda 6, plus a series of concept vehicles including the Washu, Ibuki, Kabura, and Senku. Notably, he is responsible for the resurrection of the Ford Taurus, bringing that vehicle from bland to bold with a redesign for 2010. He also directed the 2010 Mustang, Fusion, and Mercury Milan programs.

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