Silly bunny didn't stand a chance. After mediocre sales over the few years that the U.S. version was rebadged Rabbit were the culprit for the most part. Volkswagen tried the nostalgia angle before with the Beetle, and with cars like the Mini getting headlines they figured they could dip into the well one more time and pull out a winner.
We could go over the history of the Rabbit name so that you could relive the glory days, but those days never really happened. It was a forgettable small car that paled in comparison to its twin overseas. Sadly, most people didn't care about or remember the Rabbit name with the same kind of love they did for the Beetle or Mini and a few were just confused to see the Golf renamed for no apparent reason other than to give VW a weird mascot to include with the GTI.
2009 Volkswagen Rabbit SEnlarge Photo
So into the wastebin goes the Rabbit moniker and Golf returns to take back its rightful place in the lineup just in time for the 2010 Volkswagen Golf to hit the streets. We reviewed the 2009 Volkswagen Rabbit and its a pretty good car, its just that the 2010 Volkswagen Golf looks to be a better one.
[Source: Car and Driver]