Toyota + Subaru = Celica?

March 24, 2009

Remember the Toyota Celica, that coupe preferred by tennis jocks, Tri-Delts, and recent divorcées? The company stopped cranking them out in 2005, but rumor has it that the sporty brand may be readying for a comeback--thanks, oddly, to Subaru.

For a while, we've heard that Toyota and Subaru were working on a car together--working name: "Toyobaru". Then last December, we learned that those plans were on hold. (Which was great, because seriously: "Toyobaru"?) Now one of Toyota's Euro honchos is hinting that the project is on again--and not only is it on, but it may lead to the relaunch of the Celica.

Though he's apparently being cagey about details, Thierry Dombreval, Director of Sales and Marketing for Toyota Europe, has said that Toyota will launch a new, affordable sport coupe in 2010, and sources in the know hint that Toyota will dust off the Celica name for it. (No indication yet what Subaru will call its version. We're crossing fingers that it's not Sulica or Celaru or anything else that sounds like an endangered vegetable.)

That's all we know at the moment, but we promise to keep you posted. If you've got more details--or a great Celica story--email us or post it in the comments below. Keep it PG-13, folks.

[sources: L'Automobile  (iffy Google translation here), via MotorAuthority]

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