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Subaru Sales Continue Climb; Company Promotes Doll

By Colin Mathews
Colin Mathews Colin Mathews
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One part politico, two parts mechanic, and three parts rabid diesel enthusiast, Colin Mathews started his career as a freelance writer in Atlanta in... More

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2 3,864 views March 19, 2009

2009 Subaru Forester

2009 Subaru Forester

Enlarge Photo

Last week VW promoted Barbie's 50th anniversary with its proud, pink, special edition Malibu Barbie New Beetle Convertible. Subaru's promoting a doll, too...executive Thomas Doll. He's not quite the looker that Barbie is, but then again he appears to be less freakishly proportioned and has performed sales wonders at Subaru, the only automaker to post U.S. gains in 2008 as the overall market tumbled some 18 percent.

As such, Subaru has reinstated the Chief Operating Officer position and moved Doll from his post as CFO to the new position.

2009 Subaru Impreza WRX

2009 Subaru Impreza WRX

Enlarge Photo

Subaru's sales have been buoyed by Motor Trend's pick of the 2009 Forester crossover/SUV as their 2009 SUV of The Year. The brand has long held cult status with the turbocharged rally racer crowd, their Impreza WRX sedan dominating in worldwide competitions and selling like hotcakes to a select group of enthusiasts.

While Subaru will likely never be a huge player in the U.S. marketplace, their steadfast loyalty to medium-sized, quirky all-wheel drive vehicles with horizontally-opposed engines appears now to be paying off as the market trends to smaller vehicles. As well, Subaru's massive improvements in interior quality and attention to detail make us think the brand will see sales hold steady or continue with incremental increases. Wish we could say the same thing about the Dow.

[source: Automotive News]





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Comments (2)

  1. By  Forester Dan Posted: 3/22/2009 11:13am PDT

    "Love really?"

    This makes me feel good. I have been a Subaru fan since I was a kid but I only got my first one this summer. Its a 98 Forester SE and it is a fantastic car. I cant wait till I get my WRX some day.
     
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  2. By  Ben Oliver Posted: 3/23/2009 12:40pm PDT

    "Quirky?"

    I appreciate the article but i can tell the author is not a fan of Subaru. What gave it away was the comment "quirky all-wheel drive". Quirky would imply buggy, malfunctioning or not working properly. A supporter or unbiased writer would have just called it what it is. Symmetrical all-wheel drive. "Symmetrical" is very important. Its not a retrofit. Not a rear wheel with a new gearbox that redistributes power back to the front through a series of right angles and the addition of unnecessary moving parts and then called it all-wheel drive. Yes, I drive a Subaru. Yes, this car's ability to perform and respond saved the lives of me and my family. In my Subaru i don't fee safe... I feel protected.
     
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