With all the news of the new Polo coming to the U.S. we have been rather excited. That excitement has been dampened slightly today as the CEO of VW of America, Stefan Jacoby, announced that we can't have it. Once again they have decided that the Euro Polo is just too small for us Big Mac lovin', double shot venti mochaccino drinkin', shamrock-shake swillin' population of fatties.
Sure, I am a few pounds overweight, and it's common in my family--but many in my family drive the smallest cars they can find. My dad's primary ride is a 2000 Saturn SL1 and his weekend pimpmobile is his fully restored 1970 SuperBeetle in Ferrari Red and he looks like Santa Claus year round. Being a bit heavy is no reason to decide that some Americans aren't willing to sacrifice some space for efficiency. Look back to the early nineties at all the Geo Metros that sold because they were cheap and got great mileage. The Polo is a Rolls-Royce by comparison as it has airbags, crumple zones, standard air conditioning, and a classy Volkswagen interior.
But as a consolation prize it seems that we may get our very own 'Merican sized Polo that will likely be built in Mexico to keep costs down. It's currently expected as a 2011 model. The Polo we get should be a bit taller and will roll on a slightly longer wheelbase which should make it a slightly larger version of the Honda Fit. Even though we won't get the version the rest of the world gets I have a feeling it will be a very nice little car and with the higher roof it should be quite usable for hauling things around as well as people now and again.
My biggest hope for the new U.S. Volkswagen Polo is that the diesel push continues so we get a shot at the BlueMotion Polo to go along side the 1.2-liter gas engine expected at launch.
Do you think you are too fat for a Polo? Do you think that making the Polo larger will increase its sales potential in the U.S.? Let us know what you think.