Hyundai Equus Launches In Korea (With Ball Gown)

March 16, 2009
2010 Hyundai Equus

2010 Hyundai Equus

Enlarge Photo

2010 Hyundai Equus

2010 Hyundai Equus

Enlarge Photo

"It" brand of the moment Hyundai is having a great news day. First, the CEO of Hyundai USA says that sales of the new, $27,500 Hyundai Genesis Coupe are "simply smoking", and then the company launches its eagerly anticipated Hyundai Equus in its home country of South Korea. And that's on top of Hyundai's highly successful Assurance Plus program. Not bad in any economy, let alone this one.

The Equus--which may or may not make its way from the Far/Middle East to Europe and America--retails for over $44,000 and features a variety of niceties meant to nab market share from Mercedes-Benz, BMW, and other luxury manufacturers. It has two different engine configurations, both of which net fuel economy in the 21 - 22mpg range. Here's some press release verbiage about the powertrain, since we know that's what you folks care about (and rightly so):

EQUUS comes with a choice of two sophisticated engines: The ‘Lambda' 3.8 V6 and the award-winning ‘Tau' 4.6 V8. To maximise power while minimising emissions and fuel consumption, both engines feature all-aluminium construction, continuously variable valve timing, variable air induction systems and are mated to six-speed transmissions. The ‘Lambda' V6, good for 213 kW and a peak torque rating of 358 Nm, delivers an impressive fuel economy rating of 10.8 litres / 100 km. The ‘Tau' 4.6 V8, named by Detroit-based Ward's Autos as one of 2009's ‘Best Ten Engines', delivers 269 kW and 439 Nm of torque with a fuel economy rating of 11.4 litres / 100 km.

P.S. We couldn't help noticing that one of the two models presenting the car is wearing a floor-length dress. While most other car companies are using scantily clad babes, its interesting to see Hyundai give a humble, modest nod to the Hemline Index.

[source: WorldCarFans]

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