Hamsters Abandon Wheels For Kia Soul's 'New Way To Roll' Ad

March 12, 2009

It's drive day for the 2010 Kia Soul in Miami, Florida. They're attempting to convince us that the new five-passenger hatch "playfully stands out in a sea of sameness," and isn't just another little crossover commuter ant.

Helping them get their point across is a trio of impressive CG hamsters. They gleefully roll past thousands of unfortunate relatives who are getting nowhere quickly on squeaky wheels spinning in garages, gas stations, and gridlock in downtown L.A.

The hamsters rock out to a funky house beat from their iPod, connected to the Soul's stereo through a USB port (check the amazingly lifelike hamster paw). Driving footage reveals handsome uplevel wheels that look great in motion, chrome quarter panel vents that stand out more than the black ones we're accustomed to seeing, and a definite resemblance to the last-generation Scion xB (especially from above).

While we've yet to give it a full drive report, we're pretty sure the 2010 Kia Soul will resonate with its intended youth market. Oh, and blue-hairs who are "young-at-heart" are also welcomed by Kia, who likely noticed the surprising number of age 50+ buyers who appreciate the low cost and high utility of small crossovers.

We just wanna know if the pulsating, red LED-ringed front speakers are fo' real, yo.

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