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2010 Kia Soul, 'A New Way To Roll,' Starts At $13,300


2010 Kia Soul

2010 Kia Soul

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As Scion's edginess ebbs, Kia is moving in for the kill with the five-passenger Soul, on sale now at Kia dealerships across the U.S. The base five-door, five-passenger Soul will begin at $13,300, moving to $14,950 for the Soul+, and $16,950 for both the Soul! and Soul sport. Gr8 model names, incidentally, fo da txtng g3nratn.

2010 Kia Soul

2010 Kia Soul

Enlarge Photo

The Soul's mission? Beat Scion at the game it created years ago by appealing to "social, easy-going and hard-working consumers." It was styled in California, debuted at the 2008 Los Angeles Auto Show, and is being driven in Miami Beach today by us auto journalists. Kia coolly describes it as "a new way to roll." Yo.

In pictures (especially draped in Alien Green), the Soul may look a little too New Beetle cutesy, but in person it comes off as confident, funky, even a bit cocky. "Tough, not rough," they say. Good call. Blacked-out A-pillars make the greenhouse look huge and continuous, a unique cue shared with the Nissan GT-R. All in all, it's polarizing, perhaps, but definitely not boring. Nor derivative, marking a refreshing new direction for the South Koreans.

Kia took notice of all the Scions rolling on healthy aftermarket wheels; standard on the Soul are generous 195/65R15s, while the Soul+ gets 205/55R16s, and the Soul! and Soul sport get no-joke 225/45R18s. Notable "unique exotic" paint colors range from subtle to silly and should serve an eclectic demographic. They include Dune, Clear White, Shadow, Titanium, Bright Silver, Java, Red-Hot Molten, Alien Green, "flame-emulating" Ignition, Denim Blue, and Bright White Ghost.

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  1. "We need to utilize everything"

    There could be no better investment in America than to invest in America becoming energy independent! We need to utilize everything in out power to reduce our dependence on foreign oil including using our own natural resources. Create cheap clean energy, new badly needed green jobs and reduce our dependence on foreign oil.The high cost of fuel this past year seriously damaged our economy and society. The cost of fuel effects every facet of consumer goods from production to shipping costs. After a brief reprieve gas is inching back up.OPEC will continue to cut production until they achieve their desired 80-100. per barrel.If all gasoline cars, trucks, and SUV's instead had plug-in electric drive trains the amount of electricity needed to replace gasoline is about equal to the estimated wind energy potential of the state of North Dakota.We have so much available to us such as wind and solar. Let's spend some of those bail out billions and get busy harnessing this energy. Create cheap clean energy, badly needed new jobs and reduce our dependence on foreign oil. What a win-win situation that would be for our nation at large! There is a really good new book out by Jeff Wilson called The Manhattan Project of 2009 Energy Independence Now. http://www.themanhattanprojectof2009.com
     
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