Buick Uses Opel Insignia To Resurrect Regal for 2010

March 9, 2009

So says a "source familiar with GM's product plans," Buick will sell a version of Europe's Opel Insignia to resurrect the Regal nameplate for 2010. But isn't GM trying to spin much of Opel off to private investors as even foreign arms of the giant's sprawling operations face debilitating financial troubles?

In typical GM PR fashion, Buick-Pontiac-GMC VP Susan Docherty feigned ignorance regarding Opel's troubles: "I don't know the details of what GM is trying to get done with that restructuring," she said, but then brightened, adding, "we're looking at a bunch of stuff from a sedan standpoint...so stay tuned."

Making it a tenuous threesome is the 2010 Saturn Aura, which will use the same Opel Insignia platform. Saturn faces a bleak future, with February sales of barely more than 6,000 units that caused GM to seek an outside buyer for the division that has never turned a profit since its early 90s inception.

[source: AutoWeek]

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