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Geneva Motor Show: Aston Martin Drops A Brick With Lagonda SUV Concept

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Lagonda SUV Concept by Aston Martin

Lagonda SUV Concept by Aston Martin

Enlarge Photo

Lagonda SUV Concept by Aston Martin

Lagonda SUV Concept by Aston Martin

Enlarge Photo

Lagonda SUV Concept by Aston Martin

Lagonda SUV Concept by Aston Martin

Enlarge Photo

Much of the auto world has forgotten about Lagonda--mostly because the brand hasn't cranked out anything on four wheels in nearly as many decades. But like Elvis and Valerie Bertinelli, Lagonda walks among us again--if you happen to be in Switzerland, that is.

Aston Martin Lagonda (yes, that's the official company name) has unveiled a Lagonda SUV concept at the Geneva Motor Show, and...well, for anyone who's ever wanted to spend $210,000 on a very angry cinderblock: your time has come.

Under the hood is where the Lagonda concept is most interesting. The SUV boasts a V12 engine and is built on a Mercedes-Benz GL platform, the product of some pleasant chit-chat between Daimler and Aston Martin. Between Aston Martin's high style, and Daimler's high performance, the two automakers could have some very beautiful children together.

That, unfortunately, is where the interesting part ends.

We hate to bash vehicles that designers and other craftspeople have worked long hours to construct, but who, exactly, thought this was a great idea? In profile, the vehicle looks simultaneously understyled and overstyled--no easy feat. The grill is huge and very mad about something, like a big-boned song-stylist cut from the American Idol auditions. The rear seems abrupt, as if some manically depressed designer said, "Wow, this really isn't working. I should just end it now." And someone in the TCC secretarial pool commented that the whole package is about as attractive as a rhino's testicular appendages. Others think rhinos have enough self-image problems, thankyouverymuch.

Luckily, there aren't any plans to produce this very fat baby until 2012 or later, so Aston Martin has time to come to its senses. Please, Aston Martin, for the sake of humanity and its tender, tender eyeballs: come to your senses.

[source: Autoweek]

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Comments (4)
  1. "But WHY are they doing it?"

    I'm as horrified as the next aging Brit-car guy, but there's good business logic behind this. AML wants access to all of those nouveau-riche Russian mafiosi and Chinese industralists whose roads are too shitty for AM's low-slung sports cars.
    They saw how well Porsche did, but they didn't want to sully their sports-car brand. So they took poor, long-suffering Langonda off the shelf.
    I like "angry cinderblock" a lot (reminds me of the description of the latest Acura styling as "angry electric razors"). I just wonder if they could make it a *little* more sedan-like. Then, if you squint, it'd be sort of like an AWD alternative to a Phantom. Or something.
    But here's the really weird bit ... remember where the GL is built. Uh huh. ALABAMA. Is this the latest of finest British marques to be built offshore? (cf. Vauxhall, MG, Rover, soon Mini, and probably later Land-Rover)
     
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  2. "Hideous"

    Lionel Martin is spinning in his grave. How dare they call this a Lagonda
     
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  3. "what?"

    I like it. A lot.
     
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  4. "This is ugly"

    This is way to un original from them, it looks like an uglier version of Lincoln and Fords new Edge model... come on Aston, give us something better than this! It looks like a oblong ball of plastic
     
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