Mazda's unveiling a third version of its Mazda3 model in Geneva today: the snazzy, jazzy, 2010 Mazda3 MPS. In contrast to its siblings--the respectable Mazda3 sedan and C-segment-ish Mazda3 hatchback--the MPS seems geared toward enthusiasts and weekend tinkerers. In fact, given the added detail of the hood scoop, it looks a lot like the MPS was made to give the Subaru Impreza WRX a run for its money.
The MPS boasts a 2.3 liter turbocharged four-cylinder engine capable of firing up 260hp. (In case you're keeping score at home, the Subaru has a 2.5 liter turbo four with 265hp.) The MPS tops out at 155mph, hits 60mph in about six seconds, and scores an average of just over 24mpg.
All in all, it looks like it the 2010 Mazda3 MPS would be fun for zipping around town. And the four door/hatchback styling might attract some families who want to inject a little zoomy zoom-zoom into their humdrum soccer practice routine. We're not sure how much the MPS will expand Mazda's market share, but then, we're always cranky when we're undercaffeinated. Feel free to put us in our place--not that you've ever needed any encouragement.