Ford's 2010 Fusion, which has been earning accolades in hybrid form from car publications far and wide, will ring in under $20,000 when it goes on sale later in March. The base vehicle's MSRP will be $19,270, while the hybrid version will retail starting at $27,270.
Ford is taking aim squarely at the Toyota Camry and Toyota Camry Hybrid, which retail for $19,145 and $26,150, respectively. While Toyota's brand reputation is unbelievably strong, perhaps massive improvements in Ford's quality (pulling it way ahead of its American competitors and even some Japanese brands) as well as recent Toyota reliability issues (Tundra) will buoy 2010 Fusion sales.
This marks another round in the Camry vs. Fusion fued. Ford was thrilled when its new Fusion Hybrid got significantly better EPA ratings than did the Camry Hybrid, prompting snarky pushbacks and lame excuses from Toyota Open Road blog's editor Jon F. Thompson.