Today's truck buyers demand a measure of comfort to match their utility needs. Each full-size pickup offers an optional leather-trimmed luxury interior, so why should the Ram be faulted for giving hard-working truckers heated reprieve?
Almost every big pickup offers its own suite of class-exclusive convenience features to lure buyers. Nissan’s Titan offers a small in-bed storage locker. The Dodge Ram’s “RamBox” goes a step further, placing a larger storage bin in a more accessible bed position, and adding a drain plug to enable ice-cooler or dry-storage functionality. Roadtripping Ram drivers probably enjoy Sirius Backseat TV's pacifying power. Ford F-150s equipped with Sirius NavTraffic service give drivers live traffic data, five-day weather forecasts, and even live sports scores on-the-fly. There’s nothing manlier than live sports scores, after all.
Chevy’s ads are obviously tongue-in-cheek – you can bet the next-generation GM pickups will offer a heated steering wheel – but an important question is raised. Which “killer app” gives truckers the biggest comfort and convenience advantage? Tell us your favorite truck features in the comments section below.
2009 Ford F-150Enlarge Photo