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Nissan And Chrysler Need Some Time Apart

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Nissan and Chrysler partnership in peril

Nissan and Chrysler partnership in peril

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Friday the 13th has struck again--and this time, the victims aren't just moviegoers. It looks like there's trouble in paradise for Nissan and Chrysler.

Remember how we told you last week that  Nissan was going through some changes? That the company was shaking things up at its U.S. plants and moving production of many consumer vehicles to facilities in other countries?  That there were a lot of questions lingering?

Well, there are still a lot of unanswereds hanging in the air, but two things we know for sure:

  • Nissan's plans to build a next-gen Titan pickup on the Dodge Ram platform at a Chrysler plant in Mexico have been indefinitely postponed.
  • Nissan's plans to build a B-segment compact car for Chrysler have also been postponed.

At first we thought it might just be one of those Valentine's Day spats, but apparently it's related to the current economic crisis. Luckily, the news isn't all bad: both companies have indicated that plans to build a Chrysler-badged version of the Nissan Versa for sale in South America are totally on-track. A statement issued by Nissan said, "Because of current economic conditions, Nissan and Chrysler teams working on the two other projects have been asked to ensure that financial objectives for both companies can be met before these two projects move forward."

Sounds like the same sort of pre-nup jitters that Donald Trump must go through every few years. Ain't young love grand?

[source: Autonews, via PickupTrucks]

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Comments (3)
  1. "well duh"

    Americans do not like to buy badge-engineered products. Do these two companies believe the rest of the world 1) doesn't either, 2) doesn't know the difference, or 3) knows but doesn't care? I can't believe this is an intelligent process for building brand equity, regardless of what Detroit's (now disgraced) bean counters insist. But what do I know--I haven't lost my first billion...
     
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  2. "no kidding"

    I saw this coming as soon as the Fiat/Chrysler deal was anounced. Chrysler is bringing over Fiats and they where also goung to have rebadged Nissans, no way. Either Fiat killed this of Nissan did, and who is going to miss the Titan anyway?
     
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  3. "Saving face"

    Yes, David: I thought the same thing. It seems almost like the Versa deal is Chrysler's way of letting Nissan down easy. (But then, maybe I'm in smarmy Valentine's Day mode.) In any case, it would definitely be weird for Fiat to let Chrysler continue its fling with Nissan after the marriage is finalized--although any Sopranos fan can tell you that Italians are sometimes lax about those things...
     
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