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Sixth-Gen VW Rabbit To Reclaim Golf Moniker?


2008 Volkswagen Golf BlueMotion Concept

2008 Volkswagen Golf BlueMotion Concept

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Sister site GreenCarReports claims that showgoers at the barely-noticed Toronto Auto Show got a sneak preview of the 2010 Volkswagen Golf TDI. Yup, you read that right; in Canada, anyway, the sixth-gen vehicle goes from Rabbit nomenclature (introduced in the 5th-gen in 2006) back to Golf.

Further, they claim that visits to the VW Canada Web site list the car as a 2010 Golf, so there you have it. Apparently, gas costs a bit more in Canada, and average take-home salaries are lower (and taxes are higher). What all of this has to do with automotive nomenclature we're not certain; we missed that marketing study (as well as its conclusion as to whether the U.S. will be getting a car named Rabbit or Golf).

Regardless of the name, the new vehicle promises to be sweet. VW's typical obsession with high-quality interiors and athletic responses should keep sporting drivers pleased. Lower production costs should keep prices competitive, and the refreshed styling strikes us as tidier and more aggressive than the outgoing model. Fingers crossed we get the miserly 2.0-liter turbodiesel that's been winning accolades in the Jetta TDI (first diesel ever to be named Green Car Of The Year, "Best of the Year" props in MotorWeek's Driver's Choice Award, and a Guinness record-breaking 58.8 mpg across the 48 contiguous United States).

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Comments (2)
  1. "Good idea"

    Seriously Rabbit is a pretty dumb name for a car. Ok Golf isn't great but when I think of rabbit I think of procreating vermin not a snappy little hatch
     
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  2. "even better..."

    Why don't those genius american marketers call it "Cute Bunny Rabbit", which would appeal to the bimbo in all of us? At least the Canadians came to their senses.
     
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