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VW Market Share Up for January Despite Slump


2009 Volkswagen Tiguan

2009 Volkswagen Tiguan

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January was a tough month for the car industry.  The folks I know at various dealerships are all quite nervous that the other shoe is getting ready to drop with the 37.1% drop in sales from last year.

At VW, though, there's some reason to hold out hope. Volkswagen may in fact be quietly doing a little happy dance as their sales in the U.S. only dropped 11.6% in January. Under normal circumstances these numbers would be enough to get somebody fired--but today it brings your market share from 2.0 to 2.7 percent of the U.S. market, which translates to just under 13,000 car sales this month.

The upshot of this backhanded good news is that it gives Volkswagen some confidence that will hopefully translate into more interesting models for us to choose from in the years to come.  Now if only they can figure out a way to bring over some of their oddball ads they play in Europe--and to drop the Routan Boom campaign that has just gotten irritating. Pardon me in advance for the YouTube clip below--consider it evidence.

[Source: The Auto Channel and VW.com]

 
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