2010 Toyota Tundra Platinum PackageEnlarge Photo
Toyota debuted its new 2010 Tundra pickup at the Chicago Auto Show today. Big news is the arrival of an all-new 4.6-liter V-8 that boasts the best fuel efficiency of any V-8 in the full-size segment. New trims and models as well as exterior, mechanical, safety and convenience upgrades find their way onto the 2010 Tundra, which will be available in Toyota dealerships starting this April.
2010 Toyota Tundra Work TruckEnlarge Photo
The new V-8 shares its bore size with the 5.7-liter unit, Tundra's top option. This short stroke version yields 310 horsepower and 327 lb-ft torque - significant gains over the outgoing 4.7-liter i-Force V-8 - while also yielding much better economy at a preliminary 15/20 mpg. The 4.7's best numbers were 14/17 in two-wheel drive models. Helping deliver those better mileage numbers is the same six-speed automatic paired with the 5.7-liter.
Toyota also displayed its new Tundra Platinum Package and Tundra Work Truck Package. Available on 2010 Tundra CrewMax Limited models with the 5.7-liter and Flex Fuel powertrain, the Platinum Package gives you full on luxo-truck treatment for $5,140 and includes a billet-style grille with chrome bumpers, 20-inch wheels and tires, daytime running lamps, door sill protectors, and Platinum badging. Long live the Gold Package...
The Tundra Work Truck Package is pretty cool and is aimed at moving trucks in tough times for those who use them exactly for what they are: utility vehicles. Good ole' vinyl bench seats, idiot lights in place of most gauges and black bumpers seem a reasonable nod to utility and help bring the price down anywhere from $550 to $655 less than standard Tundra MSRPs. But scratching glovebox lighting, a lighted ignition key surround, map and door courtesy lamps, and even cruise control seems a bit excessive and make the Work Truck seem like you're getting less for...less. The return of the lonely dome light seems a sure nod to tough times. Then again, a towing capability of up to 10,800 lbs. with the optional 5.7 is nothing to sneeze at.