Hyundai Prices Two Versions of Genesis Coupe, Announces Drift Racing Partnership With Rhys Millen Racing and Red Bull

February 11, 2009
Today at the Chicago Auto Show, Hyundai has been full of good news, announcing:
  • Pricing and specs for the eagerly anticipated 2010 Hyundai Genesis Coupe;
  • Pricing and specs for a tuner-friendly version of the car, the Hyundai Genesis Coupe R-Spec;
  • And details about a new drift racing partnership between Hyundai, Rhys Millen Racing, and Red Bull Energy Drink.

First things first: pricing for the Hyundai Genesis Coupe starts at $22,000 for the 2.0T model, which features a 2.0-liter, 210hp, turbocharged  four-cylinder engine. At the top of the line, there's the Genesis Coupe 3.8, boasting a 306-hp, 3.8-liter V-6 for $31,000.  There's a good bit of variation in-between that should fit the needs/wants of many buyers. All models have 18-inch Euroflange alloy wheels, side-curtain air bags, and the ne plus ultra of contemporary auto design: an iPod jack.

The  Hyundai Genesis Coupe R-Spec takes the Coupe's base model and tweaks it for tuners, adding features like:

"Track-tuned suspension, 19-inch gunmetal-finish alloy wheels with performance summer tires, Brembo braking system, Torsen limited-slip differential, and R-Spec badging.  To further reduce cost and weight, it also eliminates some non-essential convenience equipment such as:  Bluetooth, automatic headlights, cruise control, trip computer, chrome interior accents and steering wheel audio controls."

Shocker: the R-Spec is manual transmission-only. Pricing clocks in at $23,750--including the coveted iPod jack.

As for the Hyundai Genesis Coupe's foray into the world of drift racing, here's the basics:

At the Chicago Auto Show, Hyundai unveiled its motorsports program in the U.S. with the help of drift champion Rhys Millen, who will fabricate and race a 550-horsepower Genesis Coupe in the Pikes Peak International Hill Climb, the Formula Drift Professional Drifting Championship and at select Redline Time Attack series events in 2009.

We've posted links to all three releases below. As an added bonus, here are a couple of vids of the Genesis Coupe in action--one of the Coupe's Super Bowl commercial, and one about the making of that commercial:

[source: PRNewswire: Hyundai Announces 2010 Genesis Coupe Pricing, Hyundai Debuts a High-Performance Blank Canvas for Tuners: Genesis Coupe R-Spec, Hyundai Launches Rhys Millen Racing Red Bull Drift Team Sponsorship at Chicago Auto Show ]

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