So says John Voelcker of network site All About Prius, an "industry first" is a feature that has never appeared before on any production vehicle. Toyota claims it has three industry firsts in the new 2010 Prius and challenged visitors at its Prius Connection New York event to guess what they are. You got any guesses?
The trivia question was but one on a "20 questions tree" displayed at the trendy TriBeCa event, one of many events across the country designed to generate more buzz for the wildly popular Prius as Toyota prepares to roll out the new-generation model.
Go check out Voelcker's exhaustive repository of data, facts, figures, and stories about the 2010 Prius. And while you're at it, cruise on over to our own collection of high-res photos of the 2010 Prius, Toyota's greenest offering yet for the U.S. market.