Richard Read covers technology, social media, advertising, legal issues, and other auto industry topics for High Gear Media. With a background in... More
Nissan's days of building cars for the common man may be over--at least in Mississippi. The company has said that it's shutting down production of the Infiniti QX56, Nissan Quest, and Nissan Titan at its Canton plant by the end of next calendar year. Rolling down the assembly line in 2011? Unnamed commercial vehicles.
According to company spokesman Darryll Harrison, the QX and the Quest will be made in Japan, and the Titan's making a run for the border--specifically, to a Chrysler plant in Mexico. Harrison ominously added, "Beyond those comments, we have no further comment." Hmm.
What else could Harrison possibly comment on? The lingering rumors about the Quest minivan becoming a crossover à la the Nissan Forum concept? The Titan's alleged relationship to the Dodge Ram? The Infiniti SUV and whether it will or will not be an ersatz Range Rover? The vague and murky future of the Nissan Armada? Kirstie Alley's midnight cravings? We want answers, Darryll. Answers.
Vaguely apropos of all of this, here's a video clip from a Mississippi blues legend with carmaker cred: John Lee Hooker was born in Clarksdale in the Mississippi Delta, but ran away from home at 15 and eventually landed in Detroit. He worked Ford's assembly line during the day, and at night he played gigs that launched his blues career. See what the auto industry can do?
2008 Titan sales dropped by just about half, to a paltry 30,000 -- or, about 2% of the market. This is basically in "why bother?" territory. I'm sure Nissan has dumped a ton of cash into this truck, from the plant to marketing, over the years. I'd guess anything related to it -- QX, Armada -- is doomed. Will this Chrysler/Mexico deal really happen? Is it just a blind for a tail-between-the-legs withdrawal from full-size trucks? If not, I'd love to see what this 2011 Dodge Ram-looking Titan might look like.
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Geoff Clay Posted: 2/5/2009 8:30am PST
"Titan-ic"
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