Ford Hybrid Vs. Toyota, Round 2.

February 3, 2009

Ford CEO Alan Mulally made a personal call to thank Michael Snapper, a Grand Rapids, Mich. lawyer for purchasing a 2010 Ford Fusion Hybrid instead of a Toyota Prius. This sounds like yet another subtle jab at Jon F. Thompson, editor of Toyota's Open Road blog who wrote a sour-grapes response to the Fusion Hybrid's newly class-leading 41/36 for the midsize Hybrid segment. With about 1 cubic foot less overall space than the Camry, Thompson sniffed that the Fusion "really isn't a midsize by our definition."

Snapper wanted to buy an environmentally responsible car, and ultimately decided on the Fusion Hybrid after strongly considering the Toyota Prius. He told WOOD-TV that Mulally left a voicemail that both congratulated and thanked him for his purchase, adding that the phonecall "seems to reflect a new attitude and a real commitment" to major change at Ford Motor Company. He also said that he hasn't actually received his new vehicle yet and hopes that the call from Mulally signals an earlier delivery.

This is good stuff, Ford. You're winning awards (Car and Driver), impressing critical car shoppers like Michael Snapper, refusing to engage in mud-slinging and keeping it positive instead. You know you're doing well when the others start hatin' on 'ya.

[source: Detroit News]

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