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Video: Buick Touts LaCrosse Development, Future Buick Design


2010 Buick LaCrosse

2010 Buick LaCrosse

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Hoping to repeat the success of its popular Enclave crossover, GM is readying its 2010 Buick LaCrosse sedan for market release. They've given it good exposure at recent auto shows, and the video above gives insight into the development process of the 2010 LaCrosse.

2010 Buick LaCrosse

2010 Buick LaCrosse

Enlarge Photo

GM VP of design Ed Welburn recruited a host of young designers to create the 2010 Buick LaCrosse, and in this video you can watch as they discuss development of the vehicle. They hope to make the tri-shield a strong and relevant brand again.

Do you think the LaCrosse will play well in its segment against Acuras, Lexuses, BMWs, and Benzes? Or will Buick remain forever the blue-hair brand?

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Comments (10)
  1. "30 Year old Blue Hair?"

    While Buick is going to have trouble beating the stigma of a blue hair grocery getter, I think they are on the right track. The Enclave is awesome and I feel blows all other Cross overs out of the water. Lexuses and Acura's alike. The new 2010 LaCrosse has actually got this approaching 30 year old about buying one. Why not? It has all the right parts of the Caddy CTS with a much smaller price tag. However it's hard to get over the fact that it does have that Buick badge on it. I wonder what kind of reaction this design would have received had it had a Chevy Impala badge, or even a Pontiac G8 badge? None-the-less. I think it is a design winner.
     
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  2. "LaCrosse vs CTS"

    Mike B, which parts of the LaCrosse do you think are shared with the CTS. The LaCrosse is FWD or AWD, while the CTS is RWD. The LaCrosse p/t lineup is different too. Not that I'm saying the LaCrosse is a bad car. It actually looks even better in person and I think the p/t will provide a good combo of power and fuel economy. I just don't see the connection with the CTS.
     
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  3. "better but..."

    It's better looking than any current Buick sedans but it still looks bloated, blobbish and dull. (The same could be said of typical Lexus sedans which is Buicks target.) But still, I don't see Buick scoring a home run with this rather dull design.
     
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  4. "Hope abounds"

    Lets just hope it drives well and the quality is p to standard. The stigma is there but the only way you ever get over it by trying and doing better than before. It will take time but there is hope yet.
    Is niceer than the latest Lincoln's which look a little too overdone for this market.
     
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  5. "whaa?!..buck or a bmw ?"

    "segment against Acuras, Lexuses, BMWs, and Benzes?" WHOA!...dont get ahead of yourselves there. bmw and benzes? thats a bit of stretch.
    i doubt anybody interested on those two euros would even consider a buick as a 3rd option.
     
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  6. "Henry"

    I think the car is very good looking, and it should do well in its segment if quality is there. Buick did well in initial quality, and I think that GM has finally realized that globalization is here to stay. Cars are going to become more and more similar and value will be increasingly important. This large Buick will not be competing against BMW's and MB. However, I do see it being a good alternative to upscale Accord and Camry buyers. I think the design is very attractive, and I'm 23.
     
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  7. "LaCrosse vs CTS 2"

    Hi Bill R. While the CTS and LaCrosse are different, there are some similarities that could persuade me to purchase the Buick. I guess the similarities that I was speaking of include the interior(not the same, but similar), AWD options on both and the High Feature V6. I guess my point was, that for someone like me who can't afford a CTS at the moment, the new LaCrosse could be a viable option.
     
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  8. "Buick-Pontiac-GMC dealers will kill it"

    No matter how nice it looks or drives, it won't matter if the experience the buyer has at the Buick dealer isn't up to par with Acura, Lexus, etc, dealerships. Now that Buicks are sold alongside Pontiacs and GMC trucks, I have to speculate that the experience will be vastly different. I recently inquired about a Milan at my local Lincoln-Mercury dealer and they weren't sure if the car could be ordered with navigation or not. I went next door to Audi and the experience was quite different. The same can be said for other Detroit-brand dealerships. For years they've been selling low-end junk to people who don't care about cars. Until they figure out how to shake that mindset, it won't matter how good the car is.
     
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  9. "Selling Lacrosse"

    I agree with Steven -- think a lot of sales people don't know how to sell any more and that it will suffer, regardless of how good a car it is. A lot of them are clueless as to their own products let alone how they compare to their competition.
    Pontiac-Buick-GMC dealers in Canada are very successful but US dealers suffer with the same product line up ... can't be the product!!!
     
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  10. "My Two Cents"

    Listen...I'm 30, I live in L.A. I own a BMW. I've never had anything against Buicks as I've always thought they were very posh cars (in the proper trim level). I know plenty of people on the east coast, where they seem more popular than here, that own them and they range from 25 through 83 years of age. But to be quite honest, so what if they're associated with older drivers over 60? Who cares? When was the last time you've seen anyone under 27 who wasn't a dope dealer, an actor or singer driving a Lexus, a BMW or a Lincoln and especially Cadillac for that matter? Where I work, most of my colleagues are well over 50 and they LOVE they're Mercedes, they're BMW's, and Lexus'. One of my dear friend's is 67 and she owns a 2006 Lexus IS; her husband is 70 and own a Mercedes E-Class. Another friend, 57, has the Lexus RX, and a friend 63 drives a 2005 Mercedes SLK. Please.....we don't bash the so-called "young" "hip" automakers for drawing in senior citizens too, so why are bashing Buick? This blue hair B.S. is such a double standard.
    I think the new Buicks are amazing automobiles. I love the Enclave, and would own one in a heartbeat. I even think the Lucerne Super is a hell of a car. This 2010 Lacross completely blows me away! I've seen, heard, and read enough, and I'm prepared to order one when they begin production and happily ditch my BMW.
    And yes, I'm REALLY 30. And while I may not be 22, I don't consider myself to be an older guy. Frankly, at 30, I'd rather own a car associated with someone slightly older, affluent, well established in life i.e. a Buick ownwer, as opposed to that a young kid driving a Honda or a Toyota, just out of college and still eating raman noodles and living with roommates...and btw, nothing wrong with those cars, but those aren't luxury, those are basic transpo...and I've paid my dues, I'm ready to be associated with mature affluence.
    In essence I think the LaCrosse, given a chance and in proper trim level, will compete JUST FINE with Lexus, Benz, BMW, Audi, Cadillac, etc. Again, I'm ready to place my order for one, and this is coming from a young BMW loyalist.
     
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