Saturn's Rings Stretch To 2012

January 28, 2009

Regardless of whether Saturn is 'A Different Kind of Company, A Different Kind Of Car,' or simply re-badged Opels and Chevys, GM has extended the division's lease on life until 2012. We've reported that Saturn is one of the brands GM has strongly considered killing as it tries desperately to downsize in lean times.

GM told Saturn dealers they've organized funding to keep producing Saturn vehicles through 2012 and even 2013 for some models. They did not, however, mention new products, nor are they promising the brand will stick around for the long haul. Hmm, no new products for Saturn...sound familiar?

2009 Saturn Sky Ruby Red SE

2009 Saturn Sky Ruby Red SE

Enlarge Photo

Sky devotees, Outlook aficionados, and Spring Hill Reunion resurrectionists (and even drivers of SW1s - egad), you can pat yourselves on the back; the Wall Street Journal reports that tenacious brand loyalty might be one of the reasons for the shift in Saturn's fortunes. If you're one of the faithful, you can even sign the 'Save Saturn' petition over at SaturnFans.com. I'd only consider it if they promised to never again build the Ion.

[source: Wall Street Journal]

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