Find a Car

MINI Financial Services 'Liquid Assets' Game For iPhone: LOLZ!

MINI Liquid Assets

MINI Liquid Assets

Enlarge Photo

In typical MINI fashion, the brand's Financial Services arm is mixing a little business with pleasure, arcade style. Today they announce a new iPhone App called "MINI Liquid Assets," which is a free download from iTunes that will run on the iPhone and iPod Touch with version 2.0 software.

Remember the old handheld water jet games, where a sealed plastic chamber encased floating gamepieces manipulated by bursts of water generated by users' thumbs? MINI's take on the old-school game, replete with aqueous sound effects and bits of cold hard cash as the floating gamepieces, encourages users "to avoid obstacles and guide their precious coins into the safety and comfort of their beloved MINIs." To which we text, LOLZ.

Users will be able to select from settings featuring a fish tank with sharks ("Don't Feed the MINI"), aliens in Area 51 ("Restricted"), or money-saving tricks ("MINI Liquid Assets"). User-selectable difficulty levels: "Easy," "Medium," and "OMG." Of course, MINI models like the new MINI Cooper Convertible and the MINI E are featured in the games. The App was designed by Nickel Fish Design, LLC.

MINI advertising has always been cutting-edge, resonating with its youthful, tech-savvy (and Mac-loving) customer base. And Ford seems poised for a hit with the PC-crowd with its SYNC technology. Wake up, GM - you need more than OnStar to wow this market.

Follow Us

Comment (1)
  1. can I have a mini iphone game and say yes or no on the email

Commenting is closed for old articles.
New Car Price Quotes
Update ZIP
We are committed to your privacy. By submitting this form you agree the phone number you provided may be used to contact you (including autodialed or pre-recorded calls). Consent is not a condition of purchase.
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Take Us With You!
Related Used Listings
Browse used listings in your area

© 2015 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.