2010 Ford FiestaEnlarge Photo
In hopes of making its 2010 Fiesta the sales success that was the Focus back when it was new to America around the turn of the millennium, Ford will be giving away 100 Fiestas to U.S. contestants prior to the official U.S. launch of the important economy car. They will be given away over a six month period. Anyone can be a winner - even you! (this excludes, presumably, Ford employees). All that's needed for entry is a 2-5 minute home video stating why you think a free Fiesta should come your way.
Unlike the milquetoast Pontiac G6 giveaway that Oprah did on her show a while back, this marketing stunt heralds a truly different American car. Plucked from Europe where it has been a huge success, the new Fiesta finally sheds the Detroit notion that a small car should be a tinny econobox with mediocre powertrains and poor space utilization. Initial reviews by American auto journalists have found the Fiesta to be, yes, quite tidy in dimensions, but they've also concluded that the Fiesta contains the high quality finish, trim, and attention to detail that have always been sorely lacking in American economy offerings. As such, the 2010 Fiesta stands to truly be a game-changer, and its timing is perfect as downsizing hurts incomes and unstable gas prices have convinced more American buyers to abandon gas guzzlers and start looking for high mpg.
One caveat for those hoping to be one of the lucky 100: Ford claims winners must participate in "monthly secret assignments from Ford Mission Control that will take you places you’ve never been." Perhaps they'll hire an Auntie Mame-like MC to "open doors for you...doors you never even dreamed existed!"
To enter for your chance to win, visit the Ford Fiesta Web site.