Photo Credit: James HartEnlarge Photo
"That's money better spent elsewhere," said GM's Rick Brown in Automotive News, referring to the $2 million price tag for GM's participation in the 2007 Tokyo Auto Show. Brown told Automotive News today that it was strictly a business decision not to participate in this year's Tokyo Motor Show, which scheduled for this fall.
Over at Chrysler, spokesman Kaori Beppu was just as decisive if perhaps a little less concise in explaining that company's decision not to participate in Tokyo: "Chrysler decided, under the current challenges and market situation the company faces, to pull out of TMS in 2009 in order to secure limited resources invested efficiently on activities necessary to sustain our business." (Ugh, the circuitous world of PR prose.)
Both companies regret that they cannot participate, but in the struggle to sustain operations they must make decisions that result in the greatest return on their dollars. The Japanese market isn't buying up cars in droves at the moment (even Honda and Toyota are having a tough time selling vehicles in their home market), so this decision is really a no-brainer. And a Japanese newspaper, Yomiuri, reported yesterday that Ford missed the deadline to participate in this year's Tokyo show, so as of now it appears that none of the Big Three will have any vehicles in Tokyo this year.
This news casts an ever-darker shadow on the Tokyo Auto Show; AutoWeek reported on Monday that the show might be cancelled altogether.--Colin Mathews
[source: Automotive News]