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Ford Abandons Rear Wheel Drive Plans


2010 Ford Taurus

2010 Ford Taurus

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Demonstrating that a little bit of Detroit old-think still lingers on in Dearborn, Ford has decided that front-wheel drive (or at least transverse-mounted engines with front- or all-wheel drive propulsion) is the name of the game for its sedans in the foreseeable future. How is this old-think? Well, they reason that the market for big cars is diminishing with economic and energy cost woes (fair enough), so their future product plans dictate midsize and small cars and therefore front-wheel drive.

Wait, who said mid-size cars had to be front-wheel drive? And who said rear-wheel drive cars can't be fuel-efficient? I think Ford's missing an important market segment by abandoning rear-wheel drive. To really play in the enthusiast market and compete with foreign and domestic sport sedans, rear-wheel drive is the entry fee for being taken seriously. The front-wheel-biased (FWD or AWD) Lincoln MKS might be plush and opulent, but its nose-heavy manners make it ponderous next to the balanced rear-wheel drive poise of, say, a Caddy CTS, BMW's 3- and 5-series, and Mercedes' C- and E-Class sedans. Not to mention, a formidable Korean automaker by the name of Hyundai just took top honors for its, ahem, rear-wheel drive Genesis sedan as the North American Car Of The Year. And in base form with a potent V-6, that Hyundai nets a respectable 27 mpg highway.


Come on, Ford. Don't be myopic. Front-wheel drive is indeed efficient packaging for family sedans and non-enthusiast mobiles like the impressive new Taurus. But rear-wheel drive and efficient motoring are not mutually exclusive. I'm sure the new generation of EcoBoost direct-injected engines would work just as efficiently in a north/south configuration. Just ask Mercedes Benz, set to release a new E 250 CDI in Europe, powered by a new diesel four-cylinder that belts out 204 hp, a gut-punch 369 lb-ft torque, and does this all while achieving 44 mpg in a moderately hefty luxury sedan.

Ford Interceptor Concept

Ford Interceptor Concept

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For sure, Ford needs to focus (ha) and consolidate at the moment, and jettisoning rear-wheel drive might be the most cost-effective strategy for now. But we're as dismayed as J Mays who was eager to begin development of a new rear-wheel drive architecture along with the Ford of Australia. Hopefully one day there will be an aggressive, sporty, rear-wheel drive mid-sizer in the Ford/Mercury/Lincoln stable; Ford's stunning 2007 Interceptor Concept ('07 Detroit Auto Show) comes to mind.--Colin Mathews

[source: AutoWeek]


 
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Comments (6)
  1. "Reece"

    Sad day. I understand Ford's need to focus on basics and getting that right, but to discount it all together? Also is likely to mean the end of Ford Falcon here in OZ. Not sure Ford purists will go for a front drive large car, especially given the very average product from the US in this field.
     
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  2. "Dont like it"

    Its a Sad Day, next they will want to convert the Mustang to Front Wheel Drive!!!
     
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  3. "Three words:"

    Australian
    Ford
    Falcon
    One of Ford's most fantastic products on sale anywhere, now we will never see it in North America.
     
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  4. "This is terrible news"

    There is a distinct lack of small to midsize RWD cars in the US market. Everything is FWD or AWD, neither of which is palatable to my enthusiast tastes. I bought an Infiniti G35 6 speed as it was the lightest RWD car with a manual trans on the market that offered enough utility to be a daily driver. It's a good car, with excellent power and proper RWD handling, but I wish it was a size smaller, a 2 door hatchback, 800lbs lighter, with a 2 liter motor. The japanese made those in the 80's, it's time for them to come back. Give me a RWD fiesta with a manual trans FORD!
     
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  5. "appropriate scale?"

    I would rather see Ford NOT produce a large sedan for a couple of years until they can afford to do it right. Just shrink the company by half. sell only profitable vehicles, and see how it goes. That strategy, incomprehensible to Detroit, would at least ensure a quality product out the door. If you buy a front drive large sedan from Ford you will never buy another Ford product--how smart is that? Ironically, I own lots of now useless Ford stock.
     
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  6. "Front whee drive?"

    I remember a time that American Auto makers were chided for not being hip and gettig with the front wheel drive movement. So now that most Americancars are front wqeel drive, someone is complaining that they're not rear whel drive? Audi seems to have done qite whell in competition with other luxury makes with its front and all wheel drive models; besides, at any given time there might b a model offered by an auto maker in a certain market but not in another.
    Books by Evrett Rupert; "That Day I Found Out" and "The Heat From Living."
     
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