2009 Detroit: Ford Bets Big on Electric Vehicles, Taurus Page 2

January 11, 2009

Also this year, Ford is doubling its production and offerings of hybrid vehicles with the new Fusion and Milan hybrids. During the past five years, Ford has sold nearly 100,000 hybrid vehicles, starting with the introduction of the Ford Escape Hybrid and Mercury Mariner Hybrid, the most fuel efficient SUVs in the world.

Mr. Ford went on to reveal that there are plans underway to produce battery electric vehicles using the Focus and Fusion platforms.

Like the plans for EV-motoring from Chrysler, Mercedes-Benz and other manufacturers, these cars are far from saleable. Major development remains to be completed.

As we move farther into 2009, it will be interesting to see what happens with fuel prices and the relative interest levels for electrified vehicles. We expect that baring a change in U.S. energy prices, the development of BEVs (battery electric vehicles) and other motor-powered vehicle will directly follow the cost for oil. High oil prices means high interest.

Stay tuned for more from the 2009 Detroit auto show.

2010 Ford Taurus

2010 Ford Taurus

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